FDP Forum / Stratocaster Prices: Something to ponder/ 20 messages in thread.

1 to 20 of 20 shown.


drksd4848



USA

Sep 1st, 2017 12:04 PM        

A Fender Stratocaster in 1968 cost $330. If you wanted a case, tack on another $57.50<br /> <br /> Type those numbers into the inflation calculator and you'll find those prices in today's dollars as $2,369 for the Strat, and - get this - $412 for a case!!!<br /> <br /> That's $2,781 out the door!!!<br /> <br /> A strat today: $1450. And that comes with a case!!! Wow! Way to hold the line. But for me that raises two questions:<br /> <br /> 1. A question no one seems to ask: What are the margins on a Stratocaster in 1968 vs the margins on a Stratocaster today? I know the manufacturing process has changed quite a bit since then.<br /> <br /> 2. Is a Stratocaster made in 1968 the equivalent of an American Stratocaster, or CS Stratocaster today?<br /> <br /> Hmmm...



littleuch

Contributing Member
**********
*****

Florida

Sep 1st, 2017 12:56 PM        

I'm sure CNC and other manufacturing aspects significantly reduced man hours in the creation of a guitar. But point taken. Even at today's "bargain" pricing by comparison, I still prefer to make my own from parts since, IMO it offers custom shop options not available in production models.



stratcowboy

Contributing Member
**********
*

USA/Taos, NM

Sep 1st, 2017 02:45 PM        

Yes...I've done that calculation on several occasions; mostly with the prices from 1954/55, when a Strat was something like $249. You get similar results for sure. Makes you wonder how those cats back in the '50s could come up with scratch like that for buying a guitar. And also makes me realize that kid I knew in 7th or 8th grade (1962/63) who already had a Strat, must have been pretty well off. Or exceedingly spoiled--or both. But I remember being awestruck at the time. "A REAL Fender Stratocaster!!"



Peegoo

Contributing Member
**********
**********
******

Activity does not

always equal achievement
Sep 1st, 2017 02:56 PM        

I have no data to back this up, but margins today are probably better (even with the "cheaper sale prices") because of current lower shipping costs and a much larger network of retail vendors.<br /> <br /> Up until the middle 1960s, when containerized shipping began to completely replace break-bulk shipping, up to 50% of the retail cost of most items was shipping. <br /> <br /> Packing, crating, loading, and unloading ships, trains, and trucks was incredibly labor intensive and space-inefficient. It generally took as much time to load or unload a ship as it did for the ship to make the ocean crossing. This was due to hand-made wooden crates and containers being non-standardized sizes and shapes. It was a crane, large cargo nets, and stevedores scrambling around like ants day and night.<br /> <br /> Freight containerization has drastically cut wholesale and retail costs of just about everything, including houses (building materials).



Te 52



Laws of Physics

strictly enforced
Sep 1st, 2017 03:20 PM        

Since 1968:<br /> <br /> Inflation up by 7.1 times<br /> Strat price up 4.4 times<br /> Minimum wage up by 4.5 times<br /> <br /> So for lower wage workers, a Strat still costs almost the same, in terms of hours worked to afford one.<br /> <br />



5Strats

Contributing Member
**********
**********

Edmond/OKC

GospelBilly!
Sep 1st, 2017 03:24 PM        

I'm shocked at how much Fender has raised its prices for the upper end of its production models.<br /> <br /> Luckily, I acquired my 4 American Deluxe Strats when they were reasonably priced (I bought one of them on sale for $800 about 15 years ago). The replacement model, the Elite model Strat, is close to $2,000!



drksd4848



USA

Sep 1st, 2017 04:27 PM        

" But I remember being awestruck at the time. "A REAL Fender Stratocaster!"<br /> <br /> That's back when having a Strat really meant something. Back then, a guitar was looked at as a serious musical instrument.<br /> <br /> Now, they are pretty much a dime a dozen and, thanks to the Guitar Center culture we have, guitars are treated like toys. <br /> <br /> I suppose there is nothing inherently wrong with that. Many more people can play them. It kind of trivializes it though.



Leftee

Contributing Member
*******

VA

One foot on the brake, one on the GAS
Sep 2nd, 2017 06:11 AM        

Back in those days the average player didn't have... say... 5 Strats.



stratcowboy

Contributing Member
**********
*

USA/Taos, NM

Sep 2nd, 2017 08:30 AM        

"Back in those days the average player didn't have... say... 5 Strats."<br /> <br /> I still don't. LOL...



ejm



usa

Sep 2nd, 2017 08:40 AM        

Te 52: "Since 1968:<br /> <br /> Inflation up by 7.1 times<br /> Strat price up 4.4 times<br /> Minimum wage up by 4.5 times"<br /> <br /> Where/how did you come up with these numbers?<br /> <br /> drksd4848: This disposable toy culture has one advantage. For this of us willing to buy used and patiently prowl Craigslist/eBay/etc, it can work in our favor.<br />



Peegoo

Contributing Member
**********
**********
******

Activity does not

always equal achievement
Sep 2nd, 2017 09:45 AM        

We all have 5 Strats.<br /> <br /> He posts here too :o)



drksd4848



USA

Sep 2nd, 2017 12:11 PM        

Disposable toy culture. That's a good way to put it. <br /> <br /> And because Strats are everywhere now, there's far more depreciation on a used one to the point where it would be ridiculous to buy a new one. In fact, you take a bigger hiti on an American Strat then you would on a Mexican Stratocaster.



BF66Prince



Texas Gulf Coast

Fender Aficionado BF Lifetime Member
Sep 2nd, 2017 03:34 PM        

This is no reason what so ever to buy a new guitar now days. <br /> <br /> Why pay top dollar when you can patiently wait for a killer deal to show up on CL or a pawnshop.<br /> <br /> I frequent pawnshops 5 days a week during my sales routes. <br /> <br /> I've scored AMAZING deals on guitars yearly. <br /> <br /> In the last 10 months, here's the guitars I've scored.<br /> <br /> $230 - '00 Gibson LP Special<br /> $325 - '90 Fender Strat Plus<br /> $435 - '07 Fender '57 AVRI Strat<br /> $600 - '07 Gibson LTD ED. SG-3 #006<br /> $300 - '03 Epiphone Elite LP Custom<br /> $438 - '89 Fender Std. Strat<br /> $450 - '01 Gibson LP Jr.<br /> $280 - '07 Fender "Reverse Headstock" JH Strat<br /> $50 - '11 Fender Squier Strat loaded w/ 3 Hot Gold Lace Sensors.<br /> <br /> 2 yrs. ago I scored a '75 Fender Mocha Strat for $500.<br /> <br /> You just get WAY more bang for your buck when you buy a good used electric guitar.



5Strats

Contributing Member
**********
**********

Edmond/OKC

GospelBilly!
Sep 4th, 2017 04:59 AM        

Those are some incredible deals! I buy used quite a bit, but I never see deals like that. If I do, I assume there's something wrong with the guitar that's not revealed in the ad.



HeavyDuty

Contributing Member
**********
*******

Northeast IL

Not very bright but does lack ambition
Sep 4th, 2017 06:27 AM        

BF66Prince, agreed. I have bought new, but the majority of my instruments were acquired used. It took a few years to find the right AmStd Strat, but I finally found a clean one I liked with OHSC for $600ish by being patient.



Peegoo

Contributing Member
**********
**********
******

Activity does not

always equal achievement
Sep 4th, 2017 10:21 AM        

The deals are out there. You just have to be patient and know when to pounce, because if you wait one second too long, it will be gone. <br /> <br /> I bought a pristine 2014 Custom Shop Historic Murphy-aged 1958 Les Paul (link) from a private seller for less than the price of a new LP Standard. I think the owner really didn't know what he had. <br /> <br /> And no, it's not stolen (I checked). It is the best guitar I own. <br /> <br /> These retail for $8K and up; mostly way up, which is really stupid.



BF66Prince



Texas Gulf Coast

Fender Aficionado BF Lifetime Member
Sep 4th, 2017 02:55 PM        

You're correct Peegoo.<br /> <br /> The biggest part of getting amazing deals on guitars is having enough cash on hand and making the deal at that moment.<br /> <br /> I always keep a lot of cash on hand for this reason.<br /> <br /> I'm usually able to control and steer the deal my way. <br /> <br /> The fact that I'm able to show the Benjamin's right there and then allows me to close the deal that I want.<br /> <br /> It's worked for me time after time after time........<br /> <br />



bluzcat

Contributing Member
********

Eastun' Carolina

Like Ringo, I'm happy to be here!
Sep 7th, 2017 09:14 PM        

I bought my '98 Strat Plus in '99 for $650- that's MIM territory<br /> these days. My '04 50th AMSE was $999 and I choked on that price (but still bought it ;) ).



stratcowboy

Contributing Member
**********
*

USA/Taos, NM

Sep 7th, 2017 09:29 PM        

I purchased my #1 Strat (far and away the best Strat I've ever played/owned--including vintage pieces and Custom Shop stuff) for $500 w/Fender hardshell case. It's a late '98 build American (excellent quality build on this thing, with a chunkier than usual neck), that I purchased in the fall of 1999. The plastic was still on the pickguard and the guy I got it from just never really had gotten around to playing it.<br /> <br /> This one ain't goin' nowhere...<br /> <br /> My Tele I got for a bit more than that. But also an excellent deal via the pre-owned world.



jay1vinton



Hawaii, USA

Perfect is the enemy of good enough
Oct 11th, 2017 05:03 PM        

I paid 524 bucks out the door for my brand new 95 AMSTD in 95, the molded case was about 60 bucks. I was short and decided on the molded, when I should have purchased a proper rectangle case.<br /> <br /> My same guitar now probably wouldn't fetch much more than original price. I've had work done on it.<br /> <br /> If I knew as much about guitars then as I do now, I wouldn't have given it a second look. I would assume that many have gone the same road.



Copyright 1999-2003 Fender Discussion Page, LLC. Visit the web site at http://www.fenderforum.com