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FDP Forum / Fender Guitars: Stratocasters / Fender price increase.....

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kccheers
Contributing Member
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KC

Guitars, Amps, and a Keeper Wife!
Oct 13th, 2015 02:58 PM   Edit   Profile   Print Topic   Search Topic

Well, I see that a couple of our big box online dealers have raised the MAP on some of the lower end starts. MIM Standard Strats went from $499 to $599, and the MIM Roadhouse and Lone Star Strats went from $599 to $699.

Sad for me as these were guitars, both new and used, that I have used to mod in the past. I feel the used market will see this and follw suit shortly. I remember not so long ago MIM Standard Strats were selling at MAP for $349....

Your thoughts?

Pinetree
Moderator Emeritus
(with many stars)

NW Pennsylvania

Oct 13th, 2015 06:24 PM   Edit   Profile   Print Topic   Search Topic

Everything goes up.

My American Deluxe was $1,649 for what it's worth.




achord

USA

Oct 14th, 2015 01:48 AM   Edit   Profile   Print Topic   Search Topic

I'm very disappointed in the price increases. It's time for me to stop purchasing new Fenders. I'll keep my current Strat.

Mick Reid
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Australia

American-made in Oz!!
Oct 14th, 2015 04:33 AM   Edit   Profile   Print Topic   Search Topic

You think it's bad in the US??!!

Also it's across the board for all Fender products including Squier.

With the price increase here in AUS, Squier Classic Vibes prices are now at what the Fender MIM's were, and the MIM's are now very nearly up to the previous USA standard prices.

I'm glad I bought 3 CV's & MIM in the 6 months before the price rise.
It will definitely be a while before I go expanding the collection again!

MLC
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It's not just good..

...it's good enough.
Oct 14th, 2015 06:34 AM   Edit   Profile   Print Topic   Search Topic

"Everything goes up."

Yup...

....well, except my paycheck (YTC)

jhawkr
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Wichita, KS USA

It's all gravy from here on...
Oct 14th, 2015 07:13 AM   Edit   Profile   Print Topic   Search Topic

Your money is worth less this year than it was last year so you need to pay more dollars for the same thing. Look at COLA amounts for last 2-3 years. Last year was 5%.

5Strats
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Edmond/OKC

AXE VICTIM
Oct 14th, 2015 07:23 AM   Edit   Profile   Print Topic   Search Topic

I own 4 American Deluxe HSS Strats from different years and only paid the going discount price for one of them.

"My momma told me you better shop around." Smokey Robinson

(This message was last edited by 5Strats at 01:50 PM, Oct 14th, 2015)

ecfan

New Jersey USA

I-IV-V
Oct 14th, 2015 10:03 AM   Edit   Profile   Print Topic   Search Topic

My thoughts?

Expletive!

stratcowboy
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USA/Taos, NM

Oct 14th, 2015 10:59 AM   Edit   Profile   Print Topic   Search Topic

A new Strat in 1954 was something like $249.00. Adjusted for inflation, that guitar would be over $2200.00 now--well more than the cost of an American Standard, and more than some Custom Shop models as well. Just saying. We're still doing pretty well. Wait for the sales is always a good idea.

BrentD
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United States

Oct 14th, 2015 01:07 PM   Edit   Profile   Print Topic   Search Topic

stratcowboy is right, but what kind of guitar were you were buying in 1954? Basically, it was what we've got now in the American Vintage. Oddly enough, they're $2299.

reverendrob
FDP Data Goon
Moderator

When I sin

I sin real good
Oct 15th, 2015 08:48 AM   Edit   Profile   Print Topic   Search Topic

The price increases are every few years, it'd been a while since the last increase.

Stuff isn't getting any cheaper to make.

stratcowboy
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USA/Taos, NM

Oct 15th, 2015 03:46 PM   Edit   Profile   Print Topic   Search Topic

"...but what kind of guitar were you buying in 1954? Basically, it was what we've got now in the American Vintage."

Yes...and, no. The point is, back in 1954 there was one Strat; their basic model is all they offered back in the day. Unlike today, where there are probably dozens of Fender Stratocaster models. What you bought in 1954 was *the* model that they were offering; no upgrades or variations. Today, the basic model is an American Standard Strat. The American Vintage Series, while most "similar" in configuration to the early Strats, represents either an upgrade or a variation on the standard available model. Anytime you do that, you have a higher price--whether it's guitars, cars or refrigerators.

Comparing apples-to-apples...basic model versus basic model (to respective time periods)...is why the price of $249.00 versus $2200.00+ is appropriate.

BrentD
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United States

Oct 15th, 2015 04:00 PM   Edit   Profile   Print Topic   Search Topic

I don't disagree, stratcowboy, but construction-method to construction-method the guitars have kept up with inflation pretty steadily.

If we talk about there being standard model and ignore construction, we might as well drop to the MIM as the comparison. It's a Standard Stratocaster, after all.

stratcowboy
Contributing Member
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USA/Taos, NM

Oct 15th, 2015 10:12 PM   Edit   Profile   Print Topic   Search Topic

"we might as well drop to the MIM as the comparison. It's a Standard Stratocaster, after all."

Well of course it is. But it is also made with off-shore wages, which is a big part of the price discrepancy.

The point of construction method-to construction method may be accurate as to what the final product looks like. But making an American Vintage Stratocaster varies somewhat from what the major production of Fender's primary facility is dedicated to. Anytime you do that you kill the basic economic reasoning behind economies-of-scale. Which is what Fender is driven by. They ARE a business. And entities such as them are tied to the realities of economics.

My defense is not of Fender. It is an acknowledgment of economic realities. Same reason a convertible car usually costs more than the standard 4-door sedan.

jhawkr
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Wichita, KS USA

It's all gravy from here on...
Oct 16th, 2015 06:13 AM   Edit   Profile   Print Topic   Search Topic

Construction methods, materials do contribute to price. But, the big driver here is quantity. When you set up your line and do 5,000 Strats, you can make them a lot cheaper than 500 Strats. We tell customers all the time that need a 1-off part. "You might as well buy 10 because the cost will be the same". Fender makes a lot more American Standards @ $1,200-$1,400 a pop vs the $2,000 Vintage Reissue or the original Strats with the $2,200 adjusted price.

Steve Dallman
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Merrill, Wisconsin

Age is just a number...mine is big
Oct 19th, 2015 11:55 AM   Edit   Profile   Print Topic   Search Topic

Gas and diesel prices have been down for some time, meaning shipping is less expensive for parts and goods. Prices should have been coming down in nearly all sectors.

jhawkr
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Wichita, KS USA

It's all gravy from here on...
Oct 19th, 2015 12:37 PM   Edit   Profile   Print Topic   Search Topic

UPS delivers most of Fender's stock to dealers. I doubt they have seen much, if any relief from UPS. And delivery is only one small part of overall cost.

Te 52

Laws of Physics

strictly enforced
Oct 19th, 2015 05:38 PM   Edit   Profile   Print Topic   Search Topic

$499 to $599 is a 20% hike. I don't know when Fender had its last price increase, but for the sake of argument let's say it was five years ago. Cumulative inflation for the last five years is 8.8%. So "Fender is just keeping up with inflation" doesn't cut it as an explanation.

inflation data

(This message was last edited by Te 52 at 07:39 PM, Oct 19th, 2015)

jhawkr
Contributing Member
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Wichita, KS USA

It's all gravy from here on...
Oct 20th, 2015 03:26 AM   Edit   Profile   Print Topic   Search Topic

Except $499-$599 guitars are not built in the USA. Exchange rates, labor markets, taxes effect prices in foreign countries too. We can pretend to know what all the reasoning is behind a price increase but it certainly isn't because they want to sell fewer guitars. It does give some people something to complain about though. ;o)

El Kabong
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NJArmpit of Universe

A-Ahhl do the thinnin' around here!
Oct 22nd, 2015 10:43 AM   Edit   Profile   Print Topic   Search Topic

My Stratocaster cost me $567 new, back in 1982. American (Fullerton) made, Vintage Reissue. A big chunka change for me back then. Still have it, don't regret it. I'll have it 'til I'm ded.

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FDP Forum / Fender Guitars: Stratocasters / Fender price increase.....




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