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FDP Forum / FDP Unplugged - Acoustic Instruments / Fender sells Ovation to DW.

Previous 20 Messages  
Tony Salieri

Houston, Texas

I'm a tone deaf hack.
Apr 17th, 2015 06:45 AM   Edit   Profile   Print Topic   Search Topic

Perhaps the Ovation brand hasn't been killed off. The following was copied from a post at the Acoustic Guitars Forum. I'm not sure if a link to that forum is allowed. If yes, I apologize for not providing it. I just want to give credit where it is due.

"There is a more detailed thread on the Ovation Fan Club. But as a follow up to what I started on this forum, I'm pleased to report that after responding to my inquiries, a rep by the name of Bill Xavier actually gave me a phone call last Friday and talked to me for nearly an hour and a half!

I've spent the weekend mulling over my conversation with Bill. And though I certainly retain a respectful level of caution about getting my hopes too high (What Ovation fan wouldn't after last year huh?). I have come to one conclusion that is too positive to keep to myself.

Everything he said had far too many details to be nothing but pure market-speak. His ideas were thought through with some sincere attention to detail. His questions for me were based in reality and often related to many topics discussed on this forum and others with regards to strengths and weaknesses of the Ovation BRAND and CONCEPT, not the guitars themselves. This is an important distinction. He knows , just like we do, that the instruments are good. He is focused on getting them into people's hands to see for themselves.

In other words, they are taking their time, thinking things through, and nosing around in both obvious and discreet ways to get feedback from the people who play guitars at every skill level. It is difficult to not be at least a little impressed with the effort if nothing else.

So I remain cautiously hopeful. Which is a darn sight better than how I felt about Ovation a couple of weeks ago."

reverend mikey
Contributing Member
*********

west Omaha, east NE

Life gets in the way of my G.A.S.
Apr 22nd, 2015 10:04 AM   Edit   Profile   Print Topic   Search Topic

Yes, there's quite a conversation about the future of USA Ovation/Adamas guitars going on at the Ovation Fan Club forum.

It seems that DW is intent on reviving the brand. Like others here, I think if Ovation is going to be successful again, it/they will have to bring something new to the table, like composite tops, better electronics, high quality to price ratio ... pretty much all of the above.

I also think they should get radical with their Chinese "Ovations" - by only using the name "Celebrity" on them (get rid of the confusion of Asian Ovations)...

...AND by giving ALL of them solid wood tops - whether that is spruce, cedar, walnut, mahogany or whatever. Solid tops keep creeping down into less and less expensive guitars - this could become their "brand identity" - all solid tops, no matter what the price. JMHO.

"Guild is now made in Oxnard. DW is in Oxnard. Coincidence? I think not."

Isn't Guild now owned by Cordoba, which is also in Oxnard (along with Larrivee Guitars, which are now ALL made in Oxnard - Larrivee no longer makes any guitars in Canada)? I think Cordoba is intent on reviving Guild as DW is to revive Ovation.

stratcowboy
Contributing Member
*********

USA/Taos, NM

Apr 22nd, 2015 10:20 AM   Edit   Profile   Print Topic   Search Topic

"Isn't Guild now owned by Cordoba, which is also in Oxnard..."

Correct.

reverend mikey
Contributing Member
*********

west Omaha, east NE

Life gets in the way of my G.A.S.
Apr 22nd, 2015 08:19 PM   Edit   Profile   Print Topic   Search Topic

I would love to see Guild start making a few electrics again (USA ones); like the Bluesbird, and maybe one of their jazz models. (Sorry, I know this is the unplugged forum ... just sayin'!)

It's been good for Fender to unload a couple of these brands that they weren't really focusing on. They've done a better job with Gretsch, but some of the others, not so much.

Tony Salieri

Houston, Texas

I'm a tone deaf hack.
Apr 23rd, 2015 06:55 AM   Edit   Profile   Print Topic   Search Topic

"I would love to see Guild start making a few electrics again (USA ones); like the Bluesbird, and maybe one of their jazz models. (Sorry, I know this is the unplugged forum ... just sayin'!)..."

To further derail...I've been kicking myself for over ten years. A small guitar store near us had three Guild elecs hanging on the wall for quite some time after Guild stopped production. One wiser-than-me customer eventually boght all three of them, two at first, then the last one.

---------------------

Back on the acoustic track...I wasn't aware that FMIC had sold the Guild brand. Hopefully that good news.


reverend mikey
Contributing Member
*********

west Omaha, east NE

Life gets in the way of my G.A.S.
Jul 29th, 2015 03:10 PM   Edit   Profile   Print Topic   Search Topic

Revisiting this old thread because I just bought a used lefty Ovation Legend, and have been monitoring the proceedings at Ovation (via the Ovation Fan Club forum).

Seems that they are getting machines set back up for production (in their old Ovation plant) and at least one former Ovation/Adamas dealer is taking orders already for some custom guitars (with the caveat that it will be some time before they'll start building). There has been active participation by Bill Xavier (the DW guy now responsible for Ovation) on the OFC, revealing bits and pieces as things proceed...

Don't know when the first Ovations will come off the line, but probably 2016, as it's been revealed on the OFC forum that Ovation will have its own booth at Winter NAMM in Anaheim...

...developing (as they say...)

Tony Salieri

Houston, Texas

I'm a tone deaf hack.
Jul 31st, 2015 09:08 AM   Edit   Profile   Print Topic   Search Topic

RM, thanks for the update.

reverend mikey
Contributing Member
*********

west Omaha, east NE

Life gets in the way of my G.A.S.
Jul 31st, 2015 09:16 AM   Edit   Profile   Print Topic   Search Topic

Tony,

Is Guild staying in CA (at Oxnard/Cordoba), or have they also tried to set up shop on the East coast again? Don't know if I've seen any Guild news that's recent and accurate...

Steve Dallman
Contributing Member
********

Merrill, Wisconsin

Age is just a number...mine is big
Aug 10th, 2015 10:55 AM   Edit   Profile   Print Topic   Search Topic

If a brand Fender owns sells well enough, they would keep it. Ovation has been a niche product not appealing to most acoustic players. I happen to like them and the design, but I understand why most don't consider them.

There are limited dollars in any company for marketing. If a product sells poorly it is discontinued or sold off. It's just business.

Gibson has done the same thing over the years with Kramer, Steinberger and other brands.

reverend mikey
Contributing Member
*********

west Omaha, east NE

Life gets in the way of my G.A.S.
Aug 12th, 2015 10:18 AM   Edit   Profile   Print Topic   Search Topic

Steve,

Yes, that's going to be the uphill struggle for Ovation to re-enter the market (with USA models). Wood box guitars now sound excellent plugged in with today's pickups and preamps.

Unless Ovation brings something new to the game (non-wood tops and necks maybe?) AND attracts some younger up and coming artists who will actually use them and endorse them, they won't be successful at relaunching.

IF (and it's a big IF) Ovation can come up with a product that competes well with the carbon graphite guitar market (with less expensive models because of their bowl back construction maybe?) they MIGHT have something that would attract a niche market.

They're planning to be at winter NAMM 2016. We won't know much till then.

wborys
OldFartBassPlayerWalt

Robbinsville, NJ

what do you mean the bass is too loud?
Aug 12th, 2015 10:41 AM   Edit   Profile   Print Topic   Search Topic

Loved my Glen Campbell model in the 70's, but as my
pot belly grew, there was less and less contact
area between the shallow body and my bulgy body.
I eventually got rid of it.

Maybe Fender is projecting based on demographics, and
anticipated girth of the buying public...




shunka

Willoughby, OH , USA

I'm arrogant and a moron
Sep 3rd, 2015 12:16 PM   Edit   Profile   Print Topic   Search Topic

As I've said before, Lots of players don't like the roundbacks because they project forward and not to the sides like a trad guit shape. The player doesn't hear them as well. I suspect there is some "visual prejudice as well." It doesn't look like Granddads guitar, but the Kamanns got it right. I've done listening tests with some of my acoustic diehard buddies and none of them could ID the Ovations.
The "belly to belly" thing is easily solved with a strap.
Weren't Adamas' the first composite tops?
At least when you play an OV you have a distinctive axe that doesn't look like a Taylor. Not that there's anything wrong with Taylors.

shunka

Willoughby, OH , USA

I'm arrogant and a moron
Sep 3rd, 2015 12:16 PM   Edit   Profile   Print Topic   Search Topic

As I've said before, Lots of players don't like the roundbacks because they project forward and not to the sides like a trad guit shape. The player doesn't hear them as well. I suspect there is some "visual prejudice as well." It doesn't look like Granddads guitar, but the Kamanns got it right. I've done listening tests with some of my acoustic diehard buddies and none of them could ID the Ovations.
The "belly to belly" thing is easily solved with a strap.
Weren't Adamas' the first composite tops?
At least when you play an OV you have a distinctive axe that doesn't look like a Taylor. Not that there's anything wrong with Taylors.

reverend mikey
Contributing Member
*********

west Omaha, east NE

Life gets in the way of my G.A.S.
Sep 4th, 2015 05:44 PM   Edit   Profile   Print Topic   Search Topic

shunka wrote:

"As I've said before, Lots of players don't like the roundbacks because they project forward and not to the sides like a trad guit shape. The player doesn't hear them as well."

This is an interesting comment, as I now own two Ovations, and I find their particular "sonic window" sounds louder to me than many of my other acoustics...my Martin D-35 might be the one exception to this.

That "sonic window" sounds to me like a concentration in the midrange without sounding muddy - it still sounds very balanced - but it really does sound louder because of the way they're eq'd - and I think the way the round back projects out the sound.

Remember - before guitars had their familiar flat backs and sides, stringed instruments (lutes, etc) all had bowl backs...

My "newest" Ovation - purchased about 2 weeks ago!

(This message was last edited by reverend mikey at 07:47 PM, Sep 4th, 2015)

reverend mikey
Contributing Member
*********

west Omaha, east NE

Life gets in the way of my G.A.S.
Sep 4th, 2015 05:50 PM   Edit   Profile   Print Topic   Search Topic

Here's another recent article about the reopening of the Ovation plant in Connecticut by DW Drums:

(The suggested prices of the upcoming USA Ovations [and maybe Adamas?] could choke a horse ... even if those are MSRP, MAP will still be around $2,200 - 4,000!!!

The Ovation Story Continues

twangdoodles

michigan usa

Sep 4th, 2015 06:54 PM   Edit   Profile   Print Topic   Search Topic

I bought a custom balladeer shallow bowl new in 1988, my first and only acoustic 'til I broke it in 2006. I absolutely loved that guitar. It went everywhere with me and withstood all the abuse that a young and dumb guy could give it. It was a bit of an adjustment going from it to solid wood guitars and I often wonder if I would still like it if it were still playable.

twangdoodles

michigan usa

Sep 4th, 2015 06:54 PM   Edit   Profile   Print Topic   Search Topic

(This message was last edited by twangdoodles at 08:54 PM, Sep 4th, 2015)

jefe46
Contributing Member
**********

State of Jefferson

Sep 12th, 2015 08:01 PM   Edit   Profile   Print Topic   Search Topic

Methinks Ovations would make a better drum than a guitar.
Turn it over.. snare drum ?

reverend mikey
Contributing Member
*********

west Omaha, east NE

Life gets in the way of my G.A.S.
Sep 12th, 2015 11:12 PM   Edit   Profile   Print Topic   Search Topic

"Methinks Ovations would make a better drum than a guitar."

I own three Larrivees (one I've had for over 20 years), a Martin D-35, a nice Pimentel nylon string, and I've owned several Ovations (currently have two of 'em - one from the '80's, one from the '90's).

The Ovations have their place - even acoustically. They're loud acoustically, or maybe it's more accurate to say that the tone seems to be "focused" - while there's adequate bass, they have a strong but clear midrange presence that works well for some stuff.

The two I have sound quite different from each other - one has more sparkle in the trebles, the other sounds meatier in the trebles and all across the spectrum. So you can't even really bunch them all together with a signature tone (but both are focused with more volume projection than some of my others - including the D-35.

Just sayin'. YMMV.

Tele295

Tiki Hut

Sep 16th, 2015 10:39 AM   Edit   Profile   Print Topic   Search Topic

Cordoba is not making Guild guitars in Oxnard yet, although I hear that is the plan.

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FDP Forum / FDP Unplugged - Acoustic Instruments / Fender sells Ovation to DW.




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