FDP Home Page / FDP Forum / FAQ's

The FDP is made possible by the following companies and individual members like you.
Please use the links below to show them we value their sponsorship.

WD Music

Jensen Loudspeakers

Guitar Center

Antique Electronics Supply

MOD KITS DIY

Yellowjackets Tube Converters

Amazon

Sweetwater

Amplified Parts

Musician's Friend

Apex Tube Matching


* God bless America and our men and women in uniform *

* Illegitimi non carborundum! *

If you benefit and learn from the FDP and enjoy our site, please help support us and become a Contributing Member or make a Donation today! The FDP counts on YOU to help keep the site going with an annual contribution. It's quick and easy with PayPal. Please do it TODAY!

Chris Greene, Host & Founder

LOST YOUR PASSWORD?

......................................................................

   
FDP Jam
Calendar
Find musicians
in your area!
  Search the Forums  

FDP Forum / FDP Unplugged - Acoustic Instruments / Fender sells Ovation to DW.

Next 20 Messages  
Dadical
Contributing Member
**********
***

I am not a complete

idiot - I have several pieces missing!
Jan 9th, 2015 03:34 AM   Edit   Profile   Print Topic   Search Topic

First they shut down Tacoma. Then they sold Guild. Now Ovation is gone. Fender acoustics have never been all that for any price point.

Is it anything more than streamlining? Are we seeing the logical progression of Fender zeroing in on the products they do best?



SandBagger
Contributing Member
**********
*

Texas

See ya' in Zihuatanejo !
Jan 9th, 2015 05:10 AM   Edit   Profile   Print Topic   Search Topic

It's a business. If those other products were extremely profitable they would be still going' strong.




“We are extremely proud of our team’s effort to nurture and grow each of the individual brands and are enthusiastic for their future,” said FMIC’s interim CEO and board member Scott Gilbertson. “We recognize the strategic opportunity for DW and are confident that they will be champions of the brands moving forward.”









Bubbalou
Contributing Member
**********
**

USA

THE LOW END OF UPPER TEJAS
Jan 9th, 2015 11:03 AM   Edit   Profile   Print Topic   Search Topic

Genz Benz made some of the best amps. I have an STL-600 bass amp with 6 stage 12AX7 tubes (that run at 300 volts DC unlike most with 1 12AX7 running at 100-150 volts which is just enough to turn it on) and class D solid state output. Small, Light weight, sounds very good, and kicks butt. Seems like they bought it up to kill it and get it off the market.

shunka

Willoughby, OH , USA

I'm arrogant and a moron
Jan 12th, 2015 12:06 PM   Edit   Profile   Print Topic   Search Topic

Might just be that they were a little too ambitious and then found that they couldn't handle all the diversity.


Tony Salieri

Houston, Texas

I'm a tone deaf hack.
Feb 6th, 2015 06:42 AM   Edit   Profile   Print Topic   Search Topic

DW = Drum Workshop.

For those like me who had no idea what DW is.

FMIC sells brnads to Drum Workshop

rok-a-bill-e
Contributing Member
**********

Nashville,USA

"hard times ain't gonna rule my mind"
Feb 6th, 2015 11:06 AM   Edit   Profile   Print Topic   Search Topic

Thanks Tony, I thought I was the only clueless one wondering just who DW was.

6L6
Contributing Member
**********
**********

San Francisco, CA

Feb 11th, 2015 11:51 AM   Edit   Profile   Print Topic   Search Topic

Never heard of DW. Thanks for identifying!

Twangmeister
Contributing Member
********

E NC

Hoarder of instruments
Feb 13th, 2015 11:08 AM   Edit   Profile   Print Topic   Search Topic

Unless DW is intent on using Lyrachord bodies for cajons, it sounds like the end of Ovation guitars.

Dadical
Contributing Member
**********
****

I am not a complete

idiot - I have several pieces missing!
Feb 14th, 2015 06:41 AM   Edit   Profile   Print Topic   Search Topic

Ovation broke ground on ease of recording acoustic guitars in the '70s and never really advanced from there. The round back design has a narrow customer base and just about every other builder caught up or surpassed them electronically. I think DW was more interested in picking up the LP percussion products included in the deal.

Tony Salieri

Houston, Texas

I'm a tone deaf hack.
Feb 19th, 2015 08:21 AM   Edit   Profile   Print Topic   Search Topic

"Ovation broke ground on ease of recording acoustic guitars in the '70s and never really advanced from there. The round back design has a narrow customer base and just about every other builder caught up or surpassed them electronically. I think DW was more interested in picking up the LP percussion products included in the deal."

That is most likely the case.

I never understood why the Powers That Be let Ovation grow stagnant. It would've made sense for them to be the first to introduce full 'alternate materials' acoustics.


super mario
Contributing Member
*******

USA

tone to the bone no other way
Feb 19th, 2015 10:00 AM   Edit   Profile   Print Topic   Search Topic

My first "good" acoustic electric was an Applause (Ovation's entry level)super shallow bowl guitar. Played like an electric with the projection of a solid body - well maybe a little more than that. My round belly and its round belly did not get along too well, and I eventually presented it to my niece who continues to play it often. The future of the Ovation design - I believe Drum Workshop (DW) will eventually sell it off to another maker as they focus on the LP Line to build up their percussion offerings.

BTW - the worship leader at our church plays his 12 string Ovation every Sunday, a wonderful guitar that has one of the best sounds amplified that I have heard. His wife gave it to him shortly after they were married in the early 1980's.
Sadly the Lyrachord bowl design though innovative, really never grew beyond the original builds. Another case of a great design that did not get taken to the next level - whatever that may be......

(This message was last edited by super mario at 12:02 PM, Feb 19th, 2015)

Tele295

Tiki Hut

Mar 11th, 2015 12:53 PM   Edit   Profile   Print Topic   Search Topic

Guild is now made in Oxnard. DW is in Oxnard. Coincidence? I think not.

Steve Dallman
Contributing Member
********

Merrill, Wisconsin

Age is just a number...mine is big
Mar 13th, 2015 01:59 PM   Edit   Profile   Print Topic   Search Topic

The best sounding Ovation I've played (acoustically) was a super shallow Applause. A youth pastor had it.

One of our worship leaders had an older 12 string, without a pickup. He tried a soundhole pickup...a Dean Markley or Lawrence, but the octave strings were much louder than the standard strings.

The saddle was narrow. I put in a Martin Thinline, no preamp and it sounded wonderful. I made a cable with a preamp and volume at the jack.

jay1vinton
Contributing Member
******

Hawaii, USA

Perfect is the enemy of good enough
Mar 13th, 2015 02:28 PM   Edit   Profile   Print Topic   Search Topic

I can understand the frustration of having an Ovation. I had the Applause also, just a standard guitar. Sitting, standing, I could never get comfortable with the stress of having to keep it upright. It got stolen in a house break in and I never replaced it.

JimmySee
Contributing Member
**********
**********
**********
**********

We're last exit on

I-10 west before PCH
Mar 13th, 2015 03:29 PM   Edit   Profile   Print Topic   Search Topic

Sure feels to me like interim CEO and board member Scott Gilbertson has been given a task by his board to slim down the company, reduce overhead, and get rid of unprofitable lines.

And that's what he's doing.

tahitijack

San Clemente, CA

Happy Sunsets, tahitijack
Mar 17th, 2015 02:53 PM   Edit   Profile   Print Topic   Search Topic

Plus one, on its a pure business decision.

Just as we get upset when a car company cuts a favorite brand or model, we have to recognize music cos eventually reach a point where the corporation realizes its time to change the fundamental way we do business in order to survive.

I hope this works out for Fender. Reality check is that the core of their electric line has not changed much in 60 years. Can you image a world where the 1958 Chevy Impala was still rolling off the line today?

Tony Salieri

Houston, Texas

I'm a tone deaf hack.
Apr 17th, 2015 06:45 AM   Edit   Profile   Print Topic   Search Topic

Perhaps the Ovation brand hasn't been killed off. The following was copied from a post at the Acoustic Guitars Forum. I'm not sure if a link to that forum is allowed. If yes, I apologize for not providing it. I just want to give credit where it is due.

"There is a more detailed thread on the Ovation Fan Club. But as a follow up to what I started on this forum, I'm pleased to report that after responding to my inquiries, a rep by the name of Bill Xavier actually gave me a phone call last Friday and talked to me for nearly an hour and a half!

I've spent the weekend mulling over my conversation with Bill. And though I certainly retain a respectful level of caution about getting my hopes too high (What Ovation fan wouldn't after last year huh?). I have come to one conclusion that is too positive to keep to myself.

Everything he said had far too many details to be nothing but pure market-speak. His ideas were thought through with some sincere attention to detail. His questions for me were based in reality and often related to many topics discussed on this forum and others with regards to strengths and weaknesses of the Ovation BRAND and CONCEPT, not the guitars themselves. This is an important distinction. He knows , just like we do, that the instruments are good. He is focused on getting them into people's hands to see for themselves.

In other words, they are taking their time, thinking things through, and nosing around in both obvious and discreet ways to get feedback from the people who play guitars at every skill level. It is difficult to not be at least a little impressed with the effort if nothing else.

So I remain cautiously hopeful. Which is a darn sight better than how I felt about Ovation a couple of weeks ago."

reverend mikey
Contributing Member
*********

west Omaha, east NE

Life gets in the way of my G.A.S.
Apr 22nd, 2015 10:04 AM   Edit   Profile   Print Topic   Search Topic

Yes, there's quite a conversation about the future of USA Ovation/Adamas guitars going on at the Ovation Fan Club forum.

It seems that DW is intent on reviving the brand. Like others here, I think if Ovation is going to be successful again, it/they will have to bring something new to the table, like composite tops, better electronics, high quality to price ratio ... pretty much all of the above.

I also think they should get radical with their Chinese "Ovations" - by only using the name "Celebrity" on them (get rid of the confusion of Asian Ovations)...

...AND by giving ALL of them solid wood tops - whether that is spruce, cedar, walnut, mahogany or whatever. Solid tops keep creeping down into less and less expensive guitars - this could become their "brand identity" - all solid tops, no matter what the price. JMHO.

"Guild is now made in Oxnard. DW is in Oxnard. Coincidence? I think not."

Isn't Guild now owned by Cordoba, which is also in Oxnard (along with Larrivee Guitars, which are now ALL made in Oxnard - Larrivee no longer makes any guitars in Canada)? I think Cordoba is intent on reviving Guild as DW is to revive Ovation.

stratcowboy
Contributing Member
*********

USA/Taos, NM

Apr 22nd, 2015 10:20 AM   Edit   Profile   Print Topic   Search Topic

"Isn't Guild now owned by Cordoba, which is also in Oxnard..."

Correct.

reverend mikey
Contributing Member
*********

west Omaha, east NE

Life gets in the way of my G.A.S.
Apr 22nd, 2015 08:19 PM   Edit   Profile   Print Topic   Search Topic

I would love to see Guild start making a few electrics again (USA ones); like the Bluesbird, and maybe one of their jazz models. (Sorry, I know this is the unplugged forum ... just sayin'!)

It's been good for Fender to unload a couple of these brands that they weren't really focusing on. They've done a better job with Gretsch, but some of the others, not so much.

Next 20 Messages  

FDP Forum / FDP Unplugged - Acoustic Instruments / Fender sells Ovation to DW.




Reply to this Topic
Display my email address             Lost your password?
Your Message:
Link Address (URL):
Link Title:




Moderators: Chris Greene  Iron Man  reverendrob  

FDP, LLC Privacy Policy: Your real name, username, and email
are held in confidence and not disclosed to any third parties, sold, or
used for anything other than FDP Forum registration unless you specifically authorize disclosure.

Furtkamp.com 
Internet Application Development

Copyright © 1999-2017 Fender Discussion Page, LLC   All Rights Reserved